“Cringy” marketing campaign for Toronto condo development doubles down.

Original article via Toronto Storeys. Click here to read.

Last week, Torontonians collectively lost their minds after a marketing campaign for a millennial-focused condo development went viral… for the wrong reasons.

The ad campaign for JAC condos, a project slated for the Carlton and Jarvis neighbourhood courtesy of Graywood and Phantom Developments, caused quite the stir on social media for its  “cringeworthy” attempts at targeting Toronto millennials.

According to the project’s website, JAC Condos is said to be a “completely new kind of condominium lifestyle with tons of personality.”

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